A project assigned in class has turned into real world community engagement. Shannon Paine ’15 is the Communication Chair of the Jade District Steering Committee. Paine met with Anita Yap, Board Member of Asian Pacific American Network of Oregon (APANO) in October of 2013, and the concept of making 82nd Avenue safer at night spurred the idea of a night market. Through focus groups of the 82nd Avenue surrounding community members and translating their ideas in eight different languages, it was determined that a night market was the best approach.
Paine developed the Jade District Night Market brand that was culturally appropriate with yellow lanterns being the dominant imagery, as well as designing the website. It usually takes nine months to coordinate a large event like a market, and the Jade District Night Market took only four months with the expertise of market coordinator, Jessie Burke, known for being the “Wonder Woman of the project.” With more than 12-hour shifts leading up to and during the events, there was a huge turnout. The Night Market had 40 vendors and drew in over 20,000 visitors from August to September of 2014. Primary cultures represented were Southeast Asian, Latino, and Slavic.
In addition to branding and design the website, Paine helped set-up the events and recalls a moment when she was struggling with hanging the lanterns, and some of the market crowd kindly helped her out. She also played “traffic cop,” to make sure visitors were safely using the crosswalk, and laughs when she remembers directing the crowds coming to the Night Market. During the summer, Paine also presented the Jade District Night Market project at NTen’s Leading Change Summit held in San Francisco. The hard work, heart, and expertise that made the Night Market a success will be used in future years. Look out for summer 2015, with a multi-ethnic market that not only seeks to make 82nd Avenue safer at night but also to make a richer and more connected community.
View a recent post from PNCA’s Untitled here.
View more news about the Jade District here.